Describe the need before the technology
Begin with a customer task that is difficult, slow or unreliable. Describe the desired improvement without naming a tool. This helps a team judge whether AI is an appropriate approach and compare it with simpler alternatives.
Consider the whole experience
A capability can look impressive in a demonstration and still leave customers unsure how to use it. Consider the information it needs, how people check its output and what happens when it is wrong. Build these questions into the product decision rather than treating them as details to resolve after launch.
Define a useful test
Choose a bounded task and a clear standard for success. Examine whether the proposed experience helps customers accomplish that task with acceptable effort and reliability. Look at the work required to review or correct the output as well as the speed of producing it. Let the evidence guide the next investment.
Choose one decision your team is making now. Use the questions in this article to clarify the problem, evidence and next step.