What you’ll learn
Build the skills behind
better product decisions.
From understanding customers to choosing priorities and measuring results, explore the capabilities covered by Pinnacle’s proposed product management curriculum.
From discovery to delivery
Eight connected capabilities.
Product work brings these skills together. Explore each area and an example of how you could apply it.
01 / Customer discovery
Understand the people behind the problem.
Explore customer needs, plan useful research questions and distinguish observations from assumptions.
Put the skill into practice
Create an interview guide and turn findings into a clear customer problem brief.
Use the activity to examine your reasoning, make assumptions explicit and communicate a next step.
02 / Product strategy
Connect a customer problem with a direction.
Consider customer value, business goals and differentiation. Practise explaining the choices behind a product’s focus.
Put the skill into practice
Write a strategy brief that sets out the intended outcome and the trade-offs behind it.
Use the activity to examine your reasoning, make assumptions explicit and communicate a next step.
03 / Prioritisation
Choose where to invest your effort.
Compare opportunities using evidence, potential value, effort and constraints. Make the reasoning behind priorities visible.
Put the skill into practice
Compare a set of opportunities and explain why one deserves attention first.
Use the activity to examine your reasoning, make assumptions explicit and communicate a next step.
04 / Product roadmaps
Communicate direction while leaving room to learn.
Connect priorities with outcomes and organise a plan that stakeholders can understand. Explore how evidence can change the route forward.
Put the skill into practice
Create an outcome-focused roadmap and identify the assumptions that could change it.
Use the activity to examine your reasoning, make assumptions explicit and communicate a next step.
05 / Stakeholder management
Help people work towards shared outcomes.
Understand different perspectives, communicate decisions and handle competing expectations constructively.
Put the skill into practice
Prepare a stakeholder map and a concise explanation of a product decision.
Use the activity to examine your reasoning, make assumptions explicit and communicate a next step.
06 / Product metrics
Define what useful progress looks like.
Connect measures with customer behaviour and business goals. Distinguish activity from an outcome and consider what a metric leaves out.
Put the skill into practice
Build a simple measurement plan linking a product change to an intended result.
Use the activity to examine your reasoning, make assumptions explicit and communicate a next step.
07 / Experimentation
Test the assumptions that matter.
Identify uncertainty, choose a proportionate test and consider how its results should inform the next decision.
Put the skill into practice
Write a hypothesis, define a test and describe the evidence needed to continue or change direction.
Use the activity to examine your reasoning, make assumptions explicit and communicate a next step.
08 / Bringing products to market
Connect the product with the people it serves.
Explore positioning, target audiences, launch readiness and the coordination needed to introduce a product.
Put the skill into practice
Outline a launch plan with audience, value proposition, responsibilities and success measures.
Use the activity to examine your reasoning, make assumptions explicit and communicate a next step.
Choose your depth
The right focus for your stage.
The proposed pathways build on related capabilities at different levels. Exact module scope and delivery details will be confirmed as programmes are finalised.
- Foundations introduces the role, customer problems, strategy and delivery.
- Practical Product Management develops discovery, prioritisation, roadmaps and measurement.
- Product Leadership focuses on direction, stakeholder alignment and effective teams.
Make learning relevant to you
Which skill would make the biggest difference?
Tell us what you’d like to improve, whether you’re starting your product career, strengthening your practice or developing your team.
Dates, duration, delivery formats and fees are being finalised. Enquire to discuss your goals and request availability information.