Define a meaningful action
Engagement can describe attention without describing value. Identify the action that helps a customer accomplish a task. For a planning product, that might be completing a usable plan rather than opening several screens. This is an illustrative example, not a claim about a particular business.
Consider the surrounding experience
More interaction can mean interest, but it can also mean confusion. Review completion, effort and customer feedback alongside activity counts. A simpler experience may reduce clicks while making the product more useful.
Use the measure to guide a decision
Choose measures that can inform a specific product choice. State the intended improvement and consider an unintended effect you would want to notice. Review whether customers accomplish more with acceptable effort rather than treating every increase in activity as success.
Choose one decision your team is making now. Use the questions in this article to clarify the problem, evidence and next step.